High risk high reward

Scope: Concept - Video - Environmental design - Print - Audio

✶ EMMY: SOUTH WEST ROCKY MOUNTAIN
✶ TELLY AWARD: SILVER X4
✶ VIDDY AWARD: PLATINUM
✶ MUSE AWARD: PLATINUM, GOLD X2
✶ ADDY: SILVER

If you're asking yourself "What the heck is PACS?", then you're already primed for this project. Channeling an arena of confused sports fans we made these spots to cut through the noise of your run of the mill TV ads.

Brand Video

THE PROBLEM

PACS went full send as a sponsor of the Utah Jazz. As a prime sponsor, that included prime placement of its logo on the NBA court. When the new court was revealed for the season, it became painfully obvious no one had heard of the brand. One poetic comment on Instagram became the brief: What the heck is PACS?

THE SOLUTION

Educating 20,000 rowdy fans during a game is no small feat. The only way to capture any attention, if at all, was to entertain them. We created a strange spot in the name of strategy to stand out. The fans gobbled it up alongside their nachos and cheese. So much so, the next season we came back for round two. There's nothing the Illuminati can't solve.

Animatics

Print Ads