Hospitals can be scary places for kids. Primary Children's Hospital, a national leader in pediatric care, wanted to bring new life to their building and overhaul their brand. A new brand style was created focusing on bright colors, soft shapes, and engaging illustrations. Hidden animals, alphabets, and interactive games were created throughout the hospital to provide children, and their families locations to relax and retreat. Every room, hallway, and lobby now serves as an engaging experience for those who need healing. Primary children's Hospital already offered unmatched care, now they offer an unmatched touch.